Global Energy Brands Show Strong Growth and Resilience in 2025
The global energy sector continues to demonstrate remarkable resilience and adaptability, with top brands leading the way in value and strength. According to the Energy 100 2025 report by Brand Finance, the world’s top 100 most valuable energy brands are collectively worth USD688.6 billion. This figure highlights the ongoing importance of energy companies in shaping the global economy.
Among these, the top 50 oil & gas brands account for USD444.1 billion, showing a 4% year-on-year increase from 2024. Meanwhile, the top 50 utility brands represent USD244.5 billion, reflecting a 5% growth compared to the previous year. This upward trend underscores the growing significance of both traditional and renewable energy sources in today’s market.
Shell Maintains Leadership in Oil & Gas Sector
Shell has once again secured its position as the world’s most valuable oil & gas brand, retaining the title for the 11th consecutive year. Despite a 10% decline in brand value to USD45.4 billion, the company remains at the forefront due to its strategic focus on liquefied natural gas (LNG) and gas. Additionally, Shell has emerged as the strongest oil & gas brand this year, achieving a Brand Strength Index (BSI) score of 87.5/100 and an AAA rating.
Aramco, the second most valuable oil & gas brand, holds a brand value of USD41.7 billion. The company maintains a strong brand rating of AAA- and has managed to keep its value stable despite challenges such as declining oil prices, global supply surpluses, and geopolitical uncertainties.
PetroChina follows closely behind, maintaining its third position with a brand value that increased by 17% to USD33.3 billion.
ExxonMobil and PETRONAS Lead in Brand Strength
In terms of brand strength, ExxonMobil ranks second with a BSI score of 85/100 and an AAA rating. PETRONAS comes in third with a BSI score of 83.7/100 and an AAA- rating. These results highlight the companies’ ability to maintain strong market positions through consistent performance and strategic initiatives.
ADNOC has made significant progress, rising to sixth place in brand value with a brand value of USD19 billion. This represents a 25% growth and marks a major shift from its position outside the top 20 most valuable energy brands in 2017. ADNOC also retains its fifth position in brand strength. Dr. Sultan Ahmed Al Jaber, Managing Director & Group CEO of ADNOC, continues to be recognized as the top-ranked Brand Guardian among global energy brands. His leadership has driven ADNOC’s transformation into a technologically advanced international energy company.
State Grid Corporation of China Dominates Utility Rankings
In the utility sector, the State Grid Corporation of China has emerged as the most valuable and strongest utility brand of the year. Its brand value increased by 20% to USD85.6 billion, driven by infrastructure investments, expansion into high-demand regions, and a focus on clean energy deployment. The company also maintains the highest BSI score of 92.6/100 and an AAA+ rating, underscoring its strong market presence and reliability.
EDF and Enel follow in second and third place, respectively, with brand values of USD14.3 billion and USD10.7 billion. EDF saw a 22% increase in brand value, while Enel experienced a 4% decline.
Tenaga Nasional remains the second strongest utility brand, achieving an AAA rating with a BSI score of 88.9/100. PLN, another Asian brand, is ranked as the third strongest utility brand, with a BSI score of 86.2/100 and an AAA rating.
Strategic Adaptation and Innovation Drive Success
Savio D’Souza, Senior Director at Brand Finance, noted that the 2025 Energy Brands Report reflects the sector’s adaptability and resilience. As energy demand grows, leading brands are aligning their strategies with net-zero commitments. The integration of oil & gas and utilities into a unified study highlights a growing convergence in energy narratives, where innovation, clean energy investment, and stakeholder transparency are essential for long-term brand strength.
These developments indicate that the future of the energy sector will be shaped by those who can effectively balance traditional energy production with sustainable practices and technological advancements.