Introducing The Swift Ones
Martell Nigeria has unveiled an exciting new collaboration with a group of remarkable individuals who are redefining their respective industries in Nigeria. This group, known as The Swift Ones, includes:
- Young Jonn, an award-winning music producer who has transitioned into a chart-topping artist.
- Timini Egbuson, a dynamic actor and producer making waves in Nollywood.
- Sandrah Tubobereni (Tubo), a visionary creative director reshaping elegance through fashion.
- Chef Eros (Tolulope Erogbogbo), a culinary innovator bringing bold creativity to Nigerian cuisine.
Together, these individuals represent a new wave of trailblazers who challenge norms, embrace reinvention, and pursue their ambitions on their own terms.
The Swift Diaries: A New Mini-Series
To celebrate this partnership, Martell Nigeria is launching The Swift Diaries, an engaging mini-series that highlights the personal stories of each member of The Swift Ones. This series offers an intimate look into their journeys, revealing how they have transformed their fields and inspired others along the way.
Each episode of The Swift Diaries serves as a personal diary session, sharing untold stories, pivotal moments of transformation, and the struggles that led to their triumphs. These candid episodes not only entertain but also inspire a new generation to take bold steps toward their own dreams.
What It Means to Be a Swift One
“Standing out isn’t the exception – it’s the rule,” says Martell, encapsulating the spirit of The Swift Ones. These individuals have chosen unconventional paths, pursued their visions relentlessly, and now serve as role models for others. Their stories reflect the brand’s core values—audacity, innovation, and a deep appreciation for culture.
Through The Swift Diaries, Martell showcases these personalities, uncovering stories that have never been told before—unfiltered, vulnerable, and deeply inspiring.
Insights from the Partnership
Evane Chenuet, Marketing Director at Pernod Ricard Nigeria, shared her thoughts on the collaboration: “With The Swift Ones, we’re pulling back the curtain. Nigerians will see these creatives showcasing not just their wins and milestones, but their resilient journey, dedication, and bold steps towards audacity. This gives meaning to what it means to be a Swift One.”
Where to Watch
The Swift Diaries will premiere exclusively on Martell Nigeria’s official YouTube channel, MTV Base, and BET. New episodes will be released weekly, offering viewers a chance to follow the journey of these extraordinary individuals.
This initiative is an audacious call to anyone with a dream to stand out. Join the movement and embrace the spirit of audacity by using the hashtags #MartellSwiftOnes and #BeTheStandoutSwift.
About Martell
Founded in 1715 by Jean Martell, Maison Martell is one of the world’s oldest and most prestigious cognac houses. Over three centuries, the brand has built its legacy on a foundation of audacity, craftsmanship, and a deep connection to culture. In Nigeria, Martell has been a prominent presence since 2012, operating under Pernod Ricard Nigeria to create premium experiences that bring people together. With a strong presence in Lagos, Abuja, and Port Harcourt, Martell continues to share its exceptional expertise and celebrated spirits with connoisseurs across the country.
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in the wine and spirits industry. Since its incorporation in 2012, the company has established a strong presence in the Nigerian market with a diverse portfolio of premium international brands, including Jameson Irish Whiskey, Martell Cognac, and Absolut Vodka. Rooted in the Group’s philosophy of “Convivialité,” Pernod Ricard Nigeria is committed to creating genuine human connections and shared experiences, while also championing responsible drinking and sustainability.
