Emart24 Introduces New Membership Program with Toss Pay
Emart24, a well-known convenience store chain in South Korea, has announced a new partnership with Toss Pay, a popular mobile financial service. This collaboration aims to offer customers a range of benefits through a new membership program.
The new membership, called ‘ALLDAY 1010,’ was officially introduced on the 4th. It provides immediate discounts and rewards when customers pay using Toss Pay. The membership is automatically applied when users scan a QR code generated in the Toss Pay app. This means that customers do not need to go through a separate registration process.
One of the unique aspects of this membership is the 10% discount and 10% rewards offered on all products at Emart24 when paying with Toss Pay Money or a bank transfer. However, certain items like alcoholic beverages, tobacco, and service products are not included in these benefits. As a result, customers can enjoy up to a 20% combined discount and reward on eligible purchases.
To celebrate the launch of the membership, Emart24 has organized a special event. The “samgak-gimbap (triangular gimbap) 100 Korean won deal” will be available throughout January. When customers pay for samgak-gimbap using Toss Pay Money or a bank transfer, any amount exceeding 100 Korean won will be returned as Toss Pay points the following month. This promotion is limited to a maximum of 5,000 Korean won per Toss account per month.
Through this partnership, Emart24 hopes to attract more customers in their 10s–30s, who are known to use Toss Pay frequently. Currently, Emart24 also offers a Toss Money recharge and withdrawal service aimed at younger customers. This service allows users to generate a barcode in the Toss app and then recharge or withdraw cash at stores.
An official from Emart24 stated, “In the current high-inflation environment, providing tangible benefits that customers can feel has become crucial.” They added, “We will expand various payment partnerships to increase the influx of younger customers.”
This initiative marks a significant step for Emart24 in enhancing customer engagement and loyalty. By leveraging the popularity of Toss Pay, the company is positioning itself to better serve its target demographic while offering attractive incentives for everyday purchases.
Key Features of the ‘ALLDAY 1010’ Membership
- Immediate Discounts and Rewards: Customers receive a 10% discount and 10% rewards on all products at Emart24 when using Toss Pay Money or bank transfer.
- Automatic Enrollment: No separate registration is required. The membership is automatically applied when scanning a QR code in the Toss Pay app.
- Exclusions: Alcoholic beverages, tobacco, and service products are not eligible for the benefits.
- Combined Value: The total discount and rewards can add up to 20% on eligible purchases.
Special Launch Event: Samgak-Gimbap Deal
- Promotion Duration: The “samgak-gimbap 100 Korean won deal” runs throughout January.
- Refund Mechanism: Any amount over 100 Korean won spent on samgak-gimbap is returned as Toss Pay points the following month.
- Limitation: The promotion is capped at 5,000 Korean won per Toss account per month.
Broader Implications of the Partnership
- Target Audience: Emart24 aims to attract customers in their 10s–30s, who are heavy users of Toss Pay.
- Additional Services: The company already offers a Toss Money recharge and withdrawal service for teenage customers.
- Future Plans: Emart24 plans to expand its payment partnerships to further engage younger demographics.
This collaboration between Emart24 and Toss Pay represents a strategic move to enhance customer experience and drive sales through innovative payment solutions. With a focus on young consumers, the partnership is expected to boost foot traffic and strengthen brand loyalty.
