Marketing assessments for small businesses: A strategic guide

The Strategic Importance of Marketing for Small Businesses in Ghana Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market dynamics, anticipating customer needs, and delivering value in a manner that ensures both customer satisfaction and business profitability. For small businesses in Ghana, where resources can…

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Community Bank Sees 29% Revenue Surge

Strong Financial Performance and Strategic Initiatives La Community Bank has demonstrated impressive financial performance for the year-end 2024, despite facing economic challenges. The bank reported a 29 percent increase in total revenue, rising from GH₵13.24 million in 2023 to GH₵17.07 million in 2024. This growth was partly attributed to the retrieval of GH₵150,000 in locked-up…

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Mainland Chinese Hotels Set to Transform Hong Kong’s Hospitality Landscape

Expansion of Chinese Hotel Operators in Hong Kong Chinese hotel operators are making significant strides in expanding their presence in Hong Kong, a key destination for travelers from the mainland. Analysts suggest that this trend could lead to a shift in the city’s hotel industry, with Chinese brands potentially replacing some of the established Western…

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Fake fragrances overwhelm Moroccan markets, sparking health alarms

The Growing Threat of Counterfeit Perfumes in Morocco Moroccan markets, both traditional and online, are witnessing a surge in the availability of counterfeit and adulterated perfumes. These products are often sold at significantly lower prices, attracting a large consumer base, especially among young people and women. While the affordability is appealing, experts and consumer advocates…

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